# Holidays
The holidays are an important time for customers. Many people will be **purchasing gifts for loved ones**. This means it's extra important to communicate to customers clearly, especially if they are about to order a product that won't physically arrive by December 25.
## Holiday Cards
Starting in **mid-November**, we create a holiday card for every product and add a download link to the product description on your store website.
* Customers can **download the PDF** and print it out at home. The PDF contains instructions for how to do this. [Click here to download an example](https://drive.google.com/file/d/1I5rXVqMKfdy4sF39S6gwWaKFCNQOipl5/view?usp=share_link).
* The card serves helps the gift feel more special for the holiday season, and adds a bit of **personalization** since the card will have your name on it.
* The card can be used as a companion for the gift itself, or it can be given by itself for products that **won't arrive by December 25**.
{% hint style="info" %}
We'll reach out through the platform to give you a heads up that this is happening! If you **don't want this on your store** for whatever reason, we can take it down for you.
{% endhint %}
## Pre-Order Products
Most products that are launching on pre-order **after mid-September** will not be delivered by December 25. This takes into account a typical 3-week campaign window, 7 – 9 weeks to manufacture inventory, and allowing 2 weeks to deliver the product by December 18, leaving a bit of buffer room considering local fulfillment companies are busy during that season.
It's also important to **set expectations** when promoting your products and store during this time. Customers can be upset if they order something they intend to give as a gift but don't receive it in time.
* Avoid using phrases like "**the perfect Christmas gift**" or otherwise suggesting that your products will arrive by December 25.
* Mention the **holiday cards** that customers can download from the product description, so they know they can give this card in place of the physical product if they wish.
* The website product page will clearly indicate that the product is on pre-order and list the **expected shipping time**, so most customers should be aware of this when they are adding it to their cart.
## In Stock Products
After **December 4**, there is a chance that new orders of in stock products will not arrive by December 25. This takes into account 2 weeks to deliver the product by December 18, leaving a bit of buffer room considering local fulfillment companies are busy during that season.
If you are **promoting in stock products** at this time, please consider the suggestions above that apply to pre-order products launching after mid-September.
* In addition to the measures described above, we will add a note to the website product page at this time to tell customers that the product **will not arrive by December 25**.
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