# Launch

## Inventory Costs

The costs associated with design and sampling of a product will be charged **after you approve the sample** for that product. Your Client Success Specialist will provide you with an invoice for you to approve.

For **In Stock** products, the cost of your inventory will be included in the same invoice as design and sample costs. For **Pre-Order** products, the cost of the inventory will be subtracted from your revenue payout after the campaign.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><a href="products/launch-models"><strong>Launch Models</strong></a></td><td>Learn more about the differences between In Stock and Pre-Order products.</td><td></td><td><a href="products/launch-models">launch-models</a></td></tr><tr><td><a href="../finance/billing"><strong>Billing</strong></a></td><td>Understand the costs and billing schedule involved with product development.</td><td></td><td><a href="../finance/billing">billing</a></td></tr></tbody></table>

## Apparel Sizing

For hoodies, crewnecks, t-shirts, and joggers / sweatpants, your inventory will include items of **different sizes**.

We suggest different distributions of these sizes **based on your audience demographic**. Take a look at the page below to see the breakdown of these distributions. We'll always check with you to see what distribution you want to use, or if you want to edit the percentages.

{% hint style="info" %}
We can support **up to 6 sizes** per apparel product.
{% endhint %}

{% tabs %}
{% tab title="Young Kids (3 – 6)" %}
Use this size distribution if your primary audience demographic is **between 3** – **6 years old**.

#### Shirts

<table><thead><tr><th width="317">Size</th><th>Distribution %</th></tr></thead><tbody><tr><td>Youth XS</td><td>3%</td></tr><tr><td>Youth S</td><td><mark style="color:blue;">22%</mark></td></tr><tr><td>Youth M</td><td><mark style="color:green;">36%</mark></td></tr><tr><td>Youth L</td><td><mark style="color:blue;">26%</mark></td></tr><tr><td>Youth XL</td><td>9%</td></tr><tr><td>Adult S</td><td>4%</td></tr></tbody></table>

#### Hoodies + Crewnecks

<table><thead><tr><th width="317">Size</th><th>Distribution %</th></tr></thead><tbody><tr><td>Youth XS</td><td>9%</td></tr><tr><td>Youth S</td><td><mark style="color:blue;">26%</mark></td></tr><tr><td>Youth M</td><td><mark style="color:green;">33%</mark></td></tr><tr><td>Youth L</td><td><mark style="color:blue;">18%</mark></td></tr><tr><td>Youth XL</td><td>9%</td></tr><tr><td>Adult S</td><td>5%</td></tr></tbody></table>
{% endtab %}

{% tab title="Kids (6 – 11)" %}
Use this size distribution if your primary audience demographic is **between 6** – **11 years old**.

#### Shirts

<table><thead><tr><th width="317">Size</th><th>Distribution %</th></tr></thead><tbody><tr><td>Youth S</td><td><mark style="color:blue;">16%</mark></td></tr><tr><td>Youth M</td><td><mark style="color:green;">25%</mark></td></tr><tr><td>Youth L</td><td><mark style="color:blue;">21%</mark></td></tr><tr><td>Youth XL</td><td>15%</td></tr><tr><td>Adult S</td><td>12%</td></tr><tr><td>Adult M</td><td>11%</td></tr></tbody></table>

#### Hoodies + Crewnecks

<table><thead><tr><th width="317">Size</th><th>Distribution %</th></tr></thead><tbody><tr><td>Youth S</td><td><mark style="color:blue;">14%</mark></td></tr><tr><td>Youth M</td><td><mark style="color:green;">30%</mark></td></tr><tr><td>Youth L</td><td><mark style="color:blue;">22%</mark></td></tr><tr><td>Youth XL</td><td>9%</td></tr><tr><td>Adult S</td><td><mark style="color:blue;">14%</mark></td></tr><tr><td>Adult M</td><td>11%</td></tr></tbody></table>

{% endtab %}

{% tab title="Young Adults (11+)" %}
Use this size distribution if your primary audience demographic is **11 years or older**.

If your audience is **primarily female**, we suggest dropping the size distribution by one size.

#### Shirts

| Size      | Distribution %                        |
| --------- | ------------------------------------- |
| Adult S   | 10%                                   |
| Adult M   | <mark style="color:blue;">22%</mark>  |
| Adult L   | <mark style="color:green;">31%</mark> |
| Adult XL  | <mark style="color:blue;">21%</mark>  |
| Adult 2XL | 12%                                   |
| Adult 3XL | 4%                                    |

#### Hoodies + Crewnecks

| Size      | Distribution %                        |
| --------- | ------------------------------------- |
| Adult S   | 11%                                   |
| Adult M   | <mark style="color:blue;">22%</mark>  |
| Adult L   | <mark style="color:green;">30%</mark> |
| Adult XL  | <mark style="color:blue;">20%</mark>  |
| Adult 2XL | 13%                                   |
| Adult 3XL | 4%                                    |

#### Joggers / Sweatpants

| Size          | Distribution %                        |
| ------------- | ------------------------------------- |
| Adult S       | 15%                                   |
| Adult M       | <mark style="color:blue;">27%</mark>  |
| Adult L       | <mark style="color:green;">28%</mark> |
| Adult XL      | <mark style="color:blue;">16%</mark>  |
| Adult 2XL     | 9%                                    |
| Adult 3XL     | 5%                                    |
| {% endtab %}  |                                       |
| {% endtabs %} |                                       |

## **Retail Pricing + Profit**

Set the retail price for your product based on your desired profit and affordability for your customers. All orders are charged a flat rate shipping fee, but you can choose to absorb some of the shipping fee into the retail price through a **shipping subsidy**.

Customer orders may be charged sales tax or import tax based on their location. Read more at the page below!

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><a href="../finance/retail-pricing"><strong>Retail Pricing</strong></a></td><td>Understand how much customers pay and how that affects your profit.</td><td></td><td><a href="../finance/retail-pricing">retail-pricing</a></td></tr></tbody></table>

## **Website Customization**

Your Client Success Specialist will help set up your ecommerce website. You can customize the following aspects of the website.

<details>

<summary><a href="https://docs.junipercreates.com/how-it-works/design#website-banner">Website Banner</a></summary>

What would you like to show on the banner of your store? Gather existing artwork for us to upload, or work with your designer on new illustrations.

</details>

<details>

<summary>Custom Domain</summary>

Websites will automatically be set up with a unique domain hosted by Juniper (for example, brandname.junipercreates.com).

Let your account manager if you want to use a **custom domain** and they will coordinate the rest. If you already own a custom domain, we can link that to the store or you can set it up as a redirect wherever you host your domain.

</details>

<details>

<summary>Logo</summary>

The **logo** provided in your brand information will be used in the top left of your website. Let your account manager know if you want to use something different for the website.

</details>

<details>

<summary>Accent Colour</summary>

The **first brand colour** indicated in your brand information will be used as an accent colour throughout your website. Let your account manager know if you want to use something different for the website.

</details>

## Scheduling Your Launch

Once you've decided on a **launch date and time**, let your account manager know so that we can make the products live on your website at that time. Remember to specify the timezone so that we are on the same page!

## Fulfilling Products Yourself

If you have **your own warehouse** or existing ecommerce operation and want to fulfill the products yourself, Juniper can ship your products to you upon completion.

We will just charge the **cost of shipping** on our end. You will be responsible for costs involved with customs and certification.

{% hint style="warning" %}
Certification costs can **vary greatly**, and are often required by law of the import country to ensure that products meet import requirements.&#x20;
{% endhint %}

## **Analytics Dashboard**

Sales data will be displayed in your dashboard within 15 minutes of your first sale! You can access your dashboard by clicking **`Analytics`** in the main menu.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Analytics</strong></td><td>See your sales performance data and keep track of your inventory.</td><td></td><td><a href="launch/analytics">analytics</a></td></tr></tbody></table>


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