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Retail Pricing

Understand how much customers pay and how that affects your profit.

Retail Pricing + Profit

Every product has a recommended retail price. We try to recommend a price that gives you a healthy margin above the unit cost while still keeping products affordable for customers.
That being said, you are free to set the retail price how you wish. Perhaps you want to set a lower price based on your knowledge of your audience demographic, or to set a higher price to emphasize the premium quality.
The unit cost stays the same for you regardless of how you set your retail price. Juniper does not take a profit split, which means you can increase the price of the product and make more money!
Profit for a given product can be calculated as: Unit Profit = Retail Price Unit Cost Total Profit = Units Profit × Units Sold
If you set a retail price of $30 for a product with a unit cost of $12, how much total profit would you generate from the MOQ of 300 units?
Unit Profit = $30 $12 = $18 Total Profit = $18 × 300 units = $5,400

Flat Rate Shipping

Each product has a standard shipping fee based on its weight which will be charged to the customer when they check out. Add this shipping fee to your retail price to know how much a customer will pay in total for that product.
The total amount that a customer pays for a product can be calculated as: Customer Total = Retail Price + Shipping Cost
We offer flat rate global shipping, meaning that you can ship products around the world without pricing out customers who live far from you. This also means that we can't offer shipping discounts on orders with multiple products.
  • Our packages are shipped by air, so the cost is based on weight.
  • Products are often fulfilled at different times, especially if an order includes pre-order products). We ship out each product as soon as it's ready.
  • Different products are often stored at different warehouses, which means they are not always shipped out together.

Shipping Subsidy

If you want to order to reduce the shipping cost for the customer, you can include a shipping subsidy which transfers some of the shipping cost to the retail cost or reduces your profit per unit.
The total amount that a customer pays with a shipping subsidy can be calculated as: Customer Total = Retail Price + Shipping Cost Shipping Subsidy
Profit for a product with a shipping subsidy can be calculated as: Unit Profit = Retail Price Unit Cost Shipping Subsidy
It's up to you how much you of a shipping subsidy you want to include, and if you want to adjust the retail price accordingly.
No Subsidy
Subsidy, Same Retail
Subsidy, Increased Retail
Retail Price = $30 Unit Cost = $12 Shipping Cost = $8 Shipping Subsidy = 0
Customer Total = $30 + $80 = $38 Unit Profit = $30$12 = $18
In this example, the customer sees the price of shipping as $8.
Retail Price = $30 Unit Cost = $12 Shipping Cost = $8 Shipping Subsidy = $5
Customer Total = $30 + $8$5 = $33 Unit Profit = $30$12$5 = $13
In this example, the customer sees the price of shipping as $3.
Retail Price = $35 Unit Cost = $12 Shipping Cost = $8 Shipping Subsidy = $5
Customer Total = $35 + $8$5 = $38 Unit Profit = $35$12$5 = $18
In this example, the customer sees the price of shipping as $3.
You can also offer free shipping to customers by including a shipping subsidy equal to the cost of shipping.

Sales Taxes

All orders from the United States, United Kingdom, European Union, and Canada will have an added regional sales tax. This tax is applied at checkout similar to other e-commerce websites.

Import Tax / Customs

Import taxes can vary by the geographic region where the customer is based.
  • In the United Kingdom and European Union, VAT (value-added tax) replaces all import taxes. VAT is a sales tax that will be applied at checkout, and customers won't pay extra import taxes.
  • The United States does not charge import tax for shipments valued under $800. You can read more here.
  • Canada charges import tax for shipments valued over $20. You can read more here.
  • Other countries do not have a specific threshold value for import tax, but may have a chance of shipments getting stopped at the border before an import tax is paid. Some countries like Brazil have a high chance of shipments being stopped at the border. Customers from these countries should already be aware of how their country handles international shipments.