> For the complete documentation index, see [llms.txt](https://docs.junipercreates.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.junipercreates.com/how-it-works/marketing/launch-day.md).

# Launch Day

At the time of launch, communicate the following key information to your viewers:

* Where they can find your product, and how long it will be available for.
* The products and their unique features. Showing you interacting with, or wearing the product.
* The benefits of your product — quality, design elements, use cases etc.
* Ensure to link the store in all posts across your channels.

## Strategy

Authentically show your product(s) and speak to its benefits. Ensure all communication directs the customer to your store so that they can easily make a purchase and view the product. Post across your social channels with the following:

* Clear product images
* Images/video with you (the creator) and the product
* Articulate campaign details — where & for how long product is available
* Ensure you clearly show the product in the first 3 seconds of any video content

{% hint style="info" %}
**Focus of your products** throughout your launch communication and posts. It’s important that fans can see all of the necessary details and features easily.
{% endhint %}

## Actions

| Action                                                                                                                                                                    |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Merch Visibility**                                                                                                                                                      |
| <p><strong>Links in Bio</strong><br>Social channels & YouTube</p>                                                                                                         |
| <p><strong>Merch Shelf</strong><br>Ensure your Merch Shelf is turned on and displaying on your channel</p>                                                                |
| <p><strong>Announcement</strong> (<strong>Primary Channels</strong>)<br>Primary channel post starting with the merch drop announcement</p>                                |
| <p><strong>Announcement</strong> (<strong>Secondary Channels</strong>)<br>Secondary channel announcements: Post images with links to the store of you and the product</p> |

## Copy Templates

### Announcement (Primary Channels)

{% tabs %}
{% tab title="Template 1" %}
My brand new merch is live NOW. You can shop the \[**Product**] at \[**Link**] and you can find the link in my description below! I’m so excited for you all to finally be able to get the \[**Product** / **Type**] I’ve been working on this for months!
{% endtab %}

{% tab title="Template 2" %}
You can get \[**Product** / **Type**] now! It’s available for a limited time exclusively at \[**Link**], until \[**Date**]. I worked really hard to create and source a really high quality product that I know you all will love!
{% endtab %}
{% endtabs %}

Speak to product details — clearly showing each custom aspect of the product and displaying the quality clearly.

### Announcement (Secondary Channels)

{% tabs %}
{% tab title="Template 1" %}
My new merch is out now! The \[**Product**] is available until \[**Date**]. Get it before it’s gone!
{% endtab %}

{% tab title="Template 2" %}
I’m so excited to announce the launch of \[**Product**]. I worked hard to create a high quality product that you’ll love! It’s available for a limited time, until \[**Date**].
{% endtab %}
{% endtabs %}