# Launch Models

You can either launch your products with the **In Stock** model, or with the **Pre-Order** model. Each comes with advantages and disadvantages depending on what you are hoping to do with your campaign and with your store.

## **In Stock**

Purchase inventory before you launch. Manufacturing takes 7 – 9 weeks and can start **as soon as the sample is approved**.

Your products will **ship immediately** as soon as a customer places an order. You can make the product available during a campaign window with limited stock (up to you, recommended 2 or 3 weeks) or available indefinitely.

You can order the MOQ or a higher quantity if you wish to have more stock available for customers.

{% hint style="success" %}
The sample fee is waived for products launched with this model.
{% endhint %}

## Pre-Order

Launch after approving the sample without purchasing inventory.

The product will be **available to pre-order** during a campaign window (up to you, recommended 2 or 3 weeks). Customers will place pre-orders for the product knowing it won’t ship until a specified date in the future.

Manufacturing takes 7 – 9 weeks and can start **as soon as the campaign window is over**. Products will ship to customers after this. This means that customers who ordered at the start of a 3-week campaign will wait 10 – 12 weeks before their products ship.

{% hint style="info" %}
You can only launch 1 product at a time using this model.
{% endhint %}


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