# Stores A store represents your brand, your team, your ecommerce website. Every product created in the platform must belong to a store. You can access your stores by clicking on **`Stores`** in the main menu. ## Add a New Store Click the **`New Store`** button to add a new store. Give it a name and fill out the relevant information for that store. Add a description, logo, brand colours, and social media links. {% hint style="info" %} If you are a **new user**, you already started a new store when you signed up. When you log in, you'll be able to complete the remaining fields. {% endhint %} ## Add Collaborators Click the **`Manage Team`** button to add collaborators to the store. Add their name and email — if they already have an account, they will see the store when they log in. If they don't already have an account, they will be invited to create an account. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.junipercreates.com/how-it-works/products/stores.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.