> For the complete documentation index, see [llms.txt](https://docs.junipercreates.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.junipercreates.com/how-it-works/products/stores.md).

# Stores

A store represents your brand, your team, your ecommerce website. Every product created in the platform must belong to a store.

You can access your stores by clicking on **`Stores`** in the main menu.

## Add a New Store

Click the **`New Store`** button to add a new store. Give it a name and fill out the relevant information for that store. Add a description, logo, brand colours, and social media links.

{% hint style="info" %}
If you are a **new user**, you already started a new store when you signed up. When you log in, you'll be able to complete the remaining fields.
{% endhint %}

## Add Collaborators

Click the **`Manage Team`** button to add collaborators to the store. Add their name and email — if they already have an account, they will see the store when they log in.

If they don't already have an account, they will be invited to create an account.